Challenge.
Rapidly rebuild brand confidence, reclaim street momentum, and push massive festive-season sales.
Rapidly rebuild brand confidence, reclaim street momentum, and push massive festive-season sales.
A 16-day, three-state blitz across Lagos, Ogun, and Oyo. Elite field teams drove 30ml street sampling, retail engagement, and instant sales conversions.
Total street domination. Hit 20,840 consumers, poured 10,178 samples (168% of target), and sold 882 cases, instantly resurrecting brand visibility.
